Mobile advertisement can be a welcome medium for advertisers to reach out across the world. Imagine the growing readership and influence of the mobile devices and the buzz your message can create particularly as a process of marketing. Thanks that advertisers have already realized this and are harnessing the power of blogs to reach out in their marketing effort. It is in this milieu that no forward looking advertiser and a marketer can afford to ignore mobile advertising.
Those who are interested to get the attention of billions of people using mobile devices must have a look at Zip Beta – an information rich blog that covers subjects like Mobile web, Mobile web traffic, Mobile advertisement and lot more that is of interest for advertisers and publishers as well as common users.
At Zip Beta I found out about Admob launching iPad-specific SDK, MobGold’s Goldlink. Admob’s new SDK is unified across all devices running the iPhone OS. App developers and ad publishers can download one binary for development across all Apple iPhone OS devices, for example, the iPhone, iPod touch and the latest iPad. The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.
Similarly, at the blog I found about the partnership of Mojiva with Medialets. This partnership can help accelerate the growth of mobile rich media. The collaboration between Mojiva and Medialets is giving advertisers more buyer power and greater access to the most engaging ad formats in mobile today. It will surely be interesting to see how mobile web phenomenon grows in future.
I suggest you explore the blog and stay updated on subject of your interests. This will help take better advantage of Mobile advertising.