Where was I when Shah Jehan was setting up social media agency HomeXpress earlier in Karachi and later when they are creating waves in Lahore? I am familiar with HomeXpress - a leading direct mail magazine that reaches 42,000 homes in Karachi and 21,000 homes in Lahore – but was not aware of its Social Media arm nor I knew about their myoffstreet.com - a community-based local shopping website that promotes small businesses. Now I know better. And I am glad.
Last evening, Social Media Workshop by HomeXpress (Lahore office in Cavalry Ground – very nearly and efficiently laid out) offered a chance to know better. As a student of Social media and how it is changing marketing mix, I joined a vibrant group of Social Media enthusiasts at the workshop. It is good to good that so many people are interested to harness the power of Social media. Shah Jehan picked up facebook and explained how to grow business with Facebook pages, how to advertise online, how to find new customers, how to build community and a lot more. I am on facebook since it used to for those who had .edu email ID, but my use of facebook has always been limited to publishing some of my blog feeds there.
Badar Khushnood of Google also had joined and was at hand to answers some of the questions.
Later there was a talk on blog marketing and how blogs can make online presence powerful.
I was thinking that HomeXpress should also offer series of workshops on Blog Marketing. Market is ripe for this.